What can web analytics tools really tell you?
Web analytics are a vital tool for marketers striving to meet the demand for personalised online communications. But let's review what these tools...
18 November 2008Yahoo BOSS brings Vertical Search to Everyone
Vertical search has for some time been identified as the next generation of search. With Yahoo’s new Build your Own Search Service (BOSS), anyone...
18 November 2008In-Game Purchases: The Future of the Gaming Industry
The Video Gaming Industry is currently experiencing explosive growth, especially in the area of online, multiplayer gaming. Evanna Kearins, marketing...
18 November 2008Banner Ad
What’s Working Now in UK Business Lead Generation
Live Webinar 10th December 2008 at 3pm
As we move into an uncertain economy in 2009, many UK marketers are faced with difficult choices about their marketing budgets and tactics. Getting answers to the following questions can help give you an edge next year and help you make these decisions.What are some of the latest trends in business lead generation? Why are more UK businesses moving a higher percentage of their marketing budget and effort online? What is the role of online presentations in the marketing mix?
Join Quantum Leap Marketing, Inc. President Bob Hanson as he shares results from his recent surveys of business marketers and what these trends mean for those marketing to UK businesses.
In this webinar you will learn:
- How UK businesses are generating business leads today and what is working now.
- Key trends in UK business lead generation and what they mean for marketers.
- Top tips, strategies, and tactics for success with lead generation webinars.
Register Now
Features
Search Engine Marketing
Yahoo BOSS brings Vertical Search to EveryoneVertical search has for some time been identified as the next generation of search. With Yahoo’s new Build your Own Search Service (BOSS), anyone with a modicum of programming skills can build a vertical search engine for their site, or within a vertical across numerous sites. Judith Lewis, search director at i-level, investigates this technology.
18 November 2008E-mail Marketing
What can web analytics tools really tell you?Web analytics are a vital tool for marketers striving to meet the demand for personalised online communications. But let's review what these tools are actually telling us. Jamie Riddell, director of innovation from Cheeze explains more.
18 November 2008Internet Issues
Realising the Digital OpportunityThe media market is in transition. Traditional revenues are in decline, whilst new digital platforms, although expected to deliver significant revenues in the long term, are yet to fill the gap. Colin White, UK CEO at Oxygen8 Communications explains more.
18 November 2008Mobile & Wireless
Convenience stores?It's yet to be seen if the recent explosion of mobile app stores will baffle or encourage consumers argues Alex Farber, senior reporter at New Media Age magazine.
18 November 2008E-mail of the Week
Sainsbury's pet insuranceLast week you may remember I started on the theme of triggered and automated email. It is the first email I have ever received that told me “Your furry friend now needs even more care and love than before”! That’s no way to talk to an old man!
18 November 2008Top Viruses
Viruses and romantic comedy?Word reaches me via MTV that a movie is coming out inspired, in part, by the Love Bug worm which infected computers worldwide in May 2000. Graham Cluley at Sophos fills us in on the latest web virus.
18 November 2008Social Media
In-Game Purchases: The Future of the Gaming IndustryThe Video Gaming Industry is currently experiencing explosive growth, especially in the area of online, multiplayer gaming. Evanna Kearins, marketing director, Valista explains more.
18 November 2008
