Why are marketers losing £550million p.a. through poor email delivery?
The email marketing industry is maturing – and about time too as the channel had been around for over 10 years. Practitioners are getting better at...
06 May 2008What will Google’s decision to allow trademark bidding mean for you?
As of May 5th, Google will open keyword bidding on all branded terms in the UK and Ireland. This means that as of next month, it will be possible for...
06 May 2008The social media race
When mad.co.uk asked me to write an article about Yahoo last week, I planned to focus on an area I feel Yahoo is weak in - social media - and how the...
06 May 2008Banner Ad
The Marketing Forum
The Marketing Forum
Aurora, Southampton, September 2008
What do 300 of the UK’s leading marketers have in common?
Free from the distractions of the office, these top marketers will all be:
· enhancing their professional development through the personalised conference programme
· sharing ideas and experiences in a relaxed networking environment
· meeting potential suppliers to explore new marketing initiatives
These three activities combine to make The Marketing Forum a highly time-efficient and focused event. We understand the pressure that senior marketing decision makers are under to increase their Marketing ROI and improve company profits through the exploitation of cutting edge marketing methodologies.
Our annual research tells us that year on year this is why many clients who attend The Marketing Forum find it more useful than other methods of identifying new marketing opportunities. If you would like a copy of our research detailing the challenges they face, the services they want to buy and how their budgets compare to last year then please contact us. The conference is designed to bring you the latest developments in marketing, empowering you to spark debate with your peers at the Forum and your colleagues back at the office. Our industry leading conference programme will be headed up by Mark Price, Managing Director of Waitrose, his Q&A session will no doubt be a lively affair. To find out more about The Marketing Forum please view the brochure >>Features
Search Engine Marketing
Why we’re wrong about click through ratesThe recent barrage of "be afraid" and "see I told you" press surrounding Google and its less than satisfactory CTRs had me staring sideways at the data – and more importantly the conclusions drawn. Kevin Ryan, VP global content director, search engine strategies explains more.
06 May 2008E-mail Marketing
Why are marketers losing £550million p.a. through poor email delivery?The email marketing industry is maturing – and about time too as the channel had been around for over 10 years. Practitioners are getting better at what they do, budgets are up, ROI is growing, new technologies are being exploited – and, importantly, the email channel is now seen as a fundamental part of the marketing mix rather than a cheap tactical fix. Paul Crabtree, marketing director, Adestra explains more.
06 May 2008Internet Issues
What will Google’s decision to allow trademark bidding mean for you?As of May 5th, Google will open keyword bidding on all branded terms in the UK and Ireland. This means that as of next month, it will be possible for more than one advertiser to appear in the sponsored links after a user has typed in a search query using a trademarked term. Hannah Kimuyu, director of PPC at Greenlight, explains more.
06 May 2008Mobile & Wireless
Rise of spam threatens to scupper mobile marketingWith one-third of mobile phone users being affected by spam, concern is growing that mobile marketing could be killed before it has the chance to take off. Is there a solution? Jenny Hoffbrand explains more.
06 May 2008E-mail of the Week
Heals Customer ServicesThere’s a convention in high street retail which says that, when the sale season arrives, you remove your normal tempting window display and instead plaster the panes with huge panels simply stating ‘SALE’ or quoting the discount figures on offer. For passing shoppers, the effect is to create an air of mystery: what amazing bargains lurk behind the blocked windows? They are lured inside to find out.
06 May 2008Top Viruses
Virus-writing contests are still a bad ideaThere has been a right hoohah in the media and blogosphere about the “Race To Zero” contest being arranged for the next Defcon conference. In a nutshell, the “Race To Zero” organisers think it’s a good idea to encourage people to create new malware variants in order to test anti-virus products.
06 May 2008Social Media
The social media raceWhen mad.co.uk asked me to write an article about Yahoo last week, I planned to focus on an area I feel Yahoo is weak in - social media - and how the company still had the potential to innovate in this area. Friday's announcement by Yahoo eclipsed this idea – they announced they are intending to do exactly the above. But what difference will it really make to the embattled company? Duncan Parry, director of strategy at Steak Media explains furthur.
06 May 2008
