Technology Weekly

Rob Proctor

Economic downturn inspires innovation

Whilst the economic recession continues to have a far reaching impact across the whole spectrum of the business world, the negatives of which are...

29 June 2009

Bing – What is it and what does it mean for you

Microsoft has launched a new search engine – cunningly rebranded as a decision engine - called “Bing”. Judith Lewis, Search Consultant at Seshet...

29 June 2009

How to create ‘mobile friendly’ emails

In this ‘Ask the Experts’ article Simon Bowker, eCircle’s Managing Director, gives you pointers on how to ensure that your emails are not only read...

29 June 2009

Data: The building block for customer relationships online and offline.

How many visitors you get to your site is no longer a metric that helps you manage your marketing efforts and spend. You need to understand how they get there, what they do whilst they’re there and how you keep them coming back.

So, what metrics do you really need, and what do you do with the data that those metrics deliver?

It’s easy to be overwhelmed by the masses of data that online measurement tools can deliver. Technology alone won't solve most of your business challenges. It won't singlehandedly bring more people to your web site, get them to complete online transactions more frequently or convince them to return as often as you'd like. Nor will it unite the silos of customer data maintained around your organisation, so you can get a holistic view of your customers.

What you need to do is unlock this wealth of insight into meaningful and actionable steps to help you better understand your customer and start building relationships that bring value to you and to them.

Join us and find out:

- How to create a unique and engaging customer experience online

- How the data collected along the journey can help build a one to one dialogue

- How enduring relationships can be built based on delivering relevant and timely messages and offers

- How marketers can drive bottom line value and show ROI when budgets are at a premium

-Can I see a copy of the creative for e-mail campaign and be included on seed list?

- what is the agenda for tomorrows call?

Features

Judith Lewis

Search Engine Marketing

Bing – What is it and what does it mean for you

Microsoft has launched a new search engine – cunningly rebranded as a decision engine - called “Bing”. Judith Lewis, Search Consultant at Seshet Consulting, looks at bingalicious Bing and the badabing around the bingaling.

29 June 2009
What's the difference between personalisation and individualisation?

E-mail Marketing

What's the difference between personalisation and individualisation?

“Personalisation” and “individualisation” are both marketing techniques that exist in a marketing director’s armoury. However, despite the appetite for more relevant communications amongst marketers and consumers alike, it is common for organisations to mistake one for the other explains Alistair Blaxill, executive director at Communisis plc.

29 June 2009
Shaz Smilansky

Internet Issues

Harnessing technology in experiential marketing

As you will have noticed, 2009 has seen several integrated campaigns with an interactive brand experience element at the core of their creative (Wispa, T-Mobile, and Comparethemarket, to name just a few). The prolific rise of these engaging campaigns, is paving the way for brands to achieve cut-through based around brand relevant interaction. Shaz Smilansky, director of Blazinstar Experiential explains more.

29 June 2009
How to create ‘mobile friendly’ emails

Mobile & Wireless

How to create ‘mobile friendly’ emails

In this ‘Ask the Experts’ article Simon Bowker, eCircle’s Managing Director, gives you pointers on how to ensure that your emails are not only read but actively welcomed and looked for by mobile users.

29 June 2009
Grazia

E-mail of the Week

Grazia

A friend of mine recently received this email that really struck a chord. She had subscribed to Grazia’s daily bite size email updates but had started to delete them without opening due to a busy inbox.

29 June 2009
Latest Britney Spears Twitter hack highlights TwitPic weakness

Top Viruses

Latest Britney Spears Twitter hack highlights TwitPic weakness

Security experts at Sophos are reminding Twitter users of the need to exercise caution when using the site, following the news that hackers compromised the account of Britney Spears via third-party site TwitPic.

29 June 2009
Economic downturn inspires innovation

Social Media

Economic downturn inspires innovation

Whilst the economic recession continues to have a far reaching impact across the whole spectrum of the business world, the negatives of which are widely reported across the media, there are potentially positive by-products says Rob Proctor, Head of EMEA, Reality Digital.

29 June 2009

Banner Ad

Promotional Items

Jobs

  • User Experience Director
    Blueprint Design Company
    You will be a strategy-led architect who is happy to roll their sleeves up from time to time with wireframing etc as needs must.
  • Head of Digital
    Xchangeteam
    Working very closely with the management team, this role includes strategic development, business development and consultancy to, and delivery for, clients.
  • Content Manager
    Handle Recruitment
    Reporting to the Director of Content, your role will be to produce and manage written and rich media content for this agency's clients and music artists.
Post a job on mad.co.uk
Receive jobs in marketing, advertising and design with our email job alerts