Technology Weekly

Malcolm Duckett

Are you being served?

To give customers the provenly successful individual treatment, the web needs to move full circle and stop treating customers as groups or...

12 May 2008

Why behavioural targeting isn’t necessarily Big Brother

BT is the latest company to come under fire for trialling Phorm, a system that tracks users’ web habits and serves them with targeted ads. A leading...

12 May 2008

Internet World 2008

April 29th to May 1st saw the pilgrimage of marketing directors, sales directors and other technology people to the ‘Mecca’ of Earls Court 2 for the...

12 May 2008

Smart Marketing with Predictive Analytics

SPSS, a leader in predictive analytics, offers a variety of advanced statistical and data mining technologies to address many of the challenges marketers face. With help from SPSS, you can improve your company's marketing in a number of key areas, including:

  • Customer segmentation
  • Customer acquisition and retention
  • Customer lifetime value management
  • Channel management
  • Cross-sell and up-sell optimisation
  • Campaign optimisation
  • Promotions analysis

That's because predictive analytics work smoothly with other systems and applications and enables you to combine and analyse transactional data with a multitude of customer characteristics, attitudes, preferences, and behaviors, and deliver real-time customer insight and make the right offer to the right customer. As a result, your company will have a higher closure rate on cross-sell and up-sell offers, improved short-term results, stronger relationships with desirable customers and healthier profits.

SPSS solutions are easy to use and the insights gained easy to understand and act upon. You can use these insights to guide both strategic planning and tactical day-to-day activities.

To find out more register here for our live Webinar on 21st May at 15:00.

Features

Internet World 2008

Search Engine Marketing

Internet World 2008

April 29th to May 1st saw the pilgrimage of marketing directors, sales directors and other technology people to the ‘Mecca’ of Earls Court 2 for the annual Internet World expo, organised by CMP Information Ltd. With more pre-registered visitors, more stands, more speakers offering more targeted talks, the latest technology expo certainly made its mark on the industry. Judith Lewis, social optimization practitioner tells us more about the event.

12 May 2008
Are you being served?

E-mail Marketing

Are you being served?

To give customers the provenly successful individual treatment, the web needs to move full circle and stop treating customers as groups or demographics, and take their lead from the corner shop, suggests Malcolm Duckett VP marketing and operations at customer insight provider, Speed-Trap.

12 May 2008
Google trademark rights decision causes impact

Internet Issues

Google trademark rights decision causes impact

Many customers choose to use Google as their first port of call on the web when looking for holiday products. From Monday this week any companies advertising on Google can bid against trademarked keywords for their company name to come up in the sponsored links section during searches on those trademarked names. Simon Thompson, chief marketer at lastminute.com explains more.

12 May 2008
Use podcast advertising to meet an engaged audience

Mobile & Wireless

Use podcast advertising to meet an engaged audience

Internet video is white hot and advertisers are finding ways to incorporate their messages into the streams. Podcasting - untethered audio and video content on portable devices such as iPods, iPhones and MP3 players - also continues to grow exponentially. Susan Bratton, CEO of Personal life Media explains more.

12 May 2008
Surrey County Cricket Club

E-mail of the Week

Surrey County Cricket Club

Is there still scope for fresh, original, eye-catching ideas in email? This week’s creative from Surrey County Cricket Club ably demonstrates that there certainly is! This email targets cricket fans, and it presents them with a feast of images conjuring up visions of the ideal way to enjoy their favourite sport.

12 May 2008
The spy who loved me: NASA, spyware and online romance

Top Viruses

The spy who loved me: NASA, spyware and online romance

It used to be the case that single men and women met down the pub, at pottery classes, or at the funfair just behind the dodgems. But today, with more and more people working longer hours, many - if not finding love in the workplace - are turning to internet dating websites for romance.

12 May 2008
Why behavioural targeting isn’t necessarily Big Brother

Social Media

Why behavioural targeting isn’t necessarily Big Brother

BT is the latest company to come under fire for trialling Phorm, a system that tracks users’ web habits and serves them with targeted ads. A leading digital rights lawyer has accused the firm of an ‘illegal intercept’ of data by running tests without the knowledge of users. Alain Portmann, co-founder of Web Liquid explains more.

12 May 2008

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Jobs

  • European Brand Manager
    T Mobile
    You¹ll create and deliver commercially astute brand plans, matching them to both individual territories and international teams.
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    Direct Experience
    You will be responsible for providing the retail network with local marketing support covering all aspects of retailer activity for new and used sales, after sales, corporate sales and smart.
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    Norwich Union
    In this role your key priority will be to provide web consultancy and web best practice to our colleagues in NUHC, specifically advising and influencing on web technologies.
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